Google Ads, built and managed end to end.
Search for lead gen. Shopping and Performance Max for e-commerce. Offer validation, tracking, feeds, creative, and conversion infrastructure — built and managed end to end, on a flat monthly fee.
Most campaign underperformance isn't a campaign problem.
It's an offer problem. Wrong positioning. A weak value proposition. A landing page that doesn't match what the searcher expected. You can have technically perfect campaigns running to an offer that won't convert — and most agencies will happily keep cashing the check.
We start upstream of that. Every engagement opens with a full account audit — free, included, non-negotiable — so the work is scoped to what your account actually needs, not a predetermined package.
No obligation. If we work together, it opens with a free audit — written findings on your account and your GA4.
The right channels for where you are.
Not every account should run every channel. What we use depends on your data and your stage — Search-led, and scaled deliberately.
Capture people already looking for what you sell.
Put products in front of buyers mid-search — for e-commerce.
Get in front of the right audience before they're searching.
Visual, social-style placements across Google's feeds.
Stay visible across the web and re-engage past visitors.
Once the account has the history to feed it, PMax spans Search, Shopping, YouTube, Display, and Discover from one campaign. A scale play — not a starting point.
The audit. Free. Included. Non-negotiable.
You get a written findings document — account or pre-launch — showing exactly what's broken, what it's costing, and what needs to be built. Before any work begins.
Already running paid search
- Conversion tracking
Is Google recording the right actions? Are conversions double-counted, undercounted, or attributed wrong? The most expensive invisible problem in paid search.
- Wasted spend
Which keywords, campaigns, and placements consume budget without producing results — and the actual dollar cost of keeping them running.
- Account structure
Is the account built to give Google's algorithm the signals it needs, or built in a way that fights the platform?
- Keyword architecture
Are the right queries triggering? What's in the search terms report that shouldn't be there?
- Ad quality
Headlines, descriptions, asset coverage, Quality Scores, ad strength — what's dragging performance and why.
- Landing page & settings
Does the page match the ad? Is the pixel firing? Networks, targeting, bidding, and automated recommendations quietly spending money they shouldn't.
Launching for the first time
- The offer
Is it positioned clearly enough to convert a cold click? Where does it sit relative to what competitors are saying in search?
- The landing page
Message match, page speed, mobile experience, trust signals, conversion setup, pixel and tag status.
- Tracking infrastructure
GA4 installed and configured, conversion actions defined, Google Ads tag firing — before a dollar moves.
- Competitive landscape
What other advertisers are running for these keywords, at what estimated cost, with what messaging.
Four steps. Owned end to end.
Audit
Your Google Ads account and your GA4 tracking, reviewed together — full account or pre-launch. Written findings delivered. No obligation.
Scope
The engagement is scoped to what the account actually needs. If tracking is correct, we don't rebuild it. If the offer converts, there's no positioning review. The scope is the audit's output — not a predetermined package.
Build
Campaigns built or restructured. Tracking installed or repaired. Feeds engineered if Shopping or PMax is in scope. Creative produced where PMax requires it. The conversion loop — click to tracked, routed outcome — gets closed.
Manage
Ongoing monthly management. Every change documented. Search terms reviewed and acted on. Bids, budgets, and strategy adjusted on data. No autopilot. No account-manager layer between you and the work.
When the goal is efficiency, not budget growth, the incentive has to match. Ours does — make your budget perform better, not grow it.
Components, not upsells.
What gets built is what the audit surfaces. Not every engagement needs every piece — but nothing is skipped if it's necessary for performance.
Measurement & Tracking
You can't improve what you can't see. GA4 install or repair, conversion events defined, key actions tracked, custom audiences built — plus Search Console verification and sitemap submission. The audiences we build here export straight into Google Ads as targeting later.
Offer Readiness Review
Before any campaign launches: offer clarity, positioning gaps, landing page alignment, and value-prop strength — scored against the exact search intent the campaign will target. A technically perfect campaign running to a weak offer is expensive and predictable.
Campaign Management — Lead Gen
Keyword architecture, match-type strategy, bid management, negative-keyword discipline, and intent-matched ad copy. Plus the conversion tech most campaigns quietly fail on: form setup, webhook routing, CRM automation, and follow-up logic. The full loop — click to captured, routed lead.
Campaign Management — E-Commerce
Shopping and Performance Max structure, audience signals, asset groups, and bidding — with direct platform access that surfaces data the standard interface hides. Real feed engineering (title structure, attributes, suppression, health monitoring) and custom performance creative, not auto-generated assets.
Why these can't be skipped
Two businesses. One closed system.
Product brand doing $500K–$5M/year online · $2K–$8K/month on Shopping or PMax
- Shopping ROAS inconsistent or trending down
- Feed errors they've been told about but don't fully understand
- PMax consuming budget with no visibility into what's serving
- Creative that's clearly auto-generated
- An agency that sends reports but can't explain what changed
What they want: Someone who understands the full pipeline — offer, feed, campaign, creative, and data — not just bid management and a monthly PDF.
Service, B2B, or professional services · $2K–$8K/month on Search
- Paying for clicks that don't convert to qualified leads
- CPA creeping up with no clear explanation
- Landing pages untouched in a year or more
- Leads coming in but getting lost — the CRM was never wired correctly
- Reports on impressions and CTR that can't explain why the phone isn't ringing
What they want: A closed system: right offer → right keyword → right intent → right page → lead captured and followed up correctly.
Brand-new account. Profitable in five days.
Situation. We Talk Ship — a brand-new Google Ads account with no history, competitive keywords, and a tight timeline (a tariff-refund campaign).
Challenge. Post-click Quality Scores came in below average across most keywords due to a landing page title/meta mismatch — identified programmatically before spend accumulated.
What was built. Two Search campaigns (High Intent and Research) with full keyword architecture, negative-keyword discipline, audience targeting, and search-term monitoring. The QS issue was surfaced and a landing page fix deployed within the first week.
Creative quality rated above average across all keywords.
Questions.
Let's talk through your account.
Book a call and we'll talk it through. If we work together, every engagement starts with a free audit — you'll see exactly what's broken, what it's costing, and what needs to be built before any number is on the table.